ICHOM

  • About Us
    • About Us
    • Board and Team
    • News
    • Careers
    • Contact us
  • ICHOM Sets
    • Sets of Patient-Centered Outcome Measures
    • About ICHOM Sets
    • Learning Collaboratives
    • Case Studies
    • Implementation Directory
    • IT-Ready Sets
  • How we help you
    • Healthcare Providers
    • Payers
    • Policy-makers
    • Patients
    • Industry
  • Partner Program
    • Partner Program
    • Our Partners
    • ICHOM Implementation Partners
    • Patient Partner Alliance (PPA)
    • PPA Members
  • Education
  • Accreditation
    • Accreditation Program FAQs
  • Events
    • ICHOM Annual Conference
    • Webinars
    • On-Demand Webinars
  • Donate
  • Home
  • News
  • News
  • Engaging patients in collecting PROMs

Engaging patients in collecting PROMs

graphic Illustration of patience speaking on the phone with a health coordinator
Tuesday, 16 February 2021 / Published in News, Nordic Healthcare Group

The Estonian Health Insurance Fund (EHIF) took a big leap towards value-based healthcare as they started a national stroke patient pathway pilot involving 4 out of 6 hospitals in Estonia providing acute stroke care. As from 1st July 2020, the hospitals started collecting PROMs from the patients; with a spectacular response rate of 95% at 90 days. How have patients been engaged to get results? What has been successful and what are the lessons learned? We asked EHIF’s Project Manager Rõõt Palmiste and Chief Specialist Mariliis Põld.

Our first blog post Better quality of life for stroke patients discusses how this unique national pilot, putting the patient at the center and trying out various incentives to make the pathway better, got started. Further, the project was presented at the ICHOM conference 2020. In this second blog post, we discuss starting collecting PROMs and engaging the patients.

How did the hospitals get started with PROM collection? How has EHIF supported them?

As from 1st July 2020, the hospitals started collecting PROMs from the patients and started testing the new payment model simultaneously. We at EHIF are co-operating closely with the hospitals throughout the project. When starting with the PROM collection, we had daily contact, including one-on-one meetings. Already at an early stage, we discovered that the hospitals had very similar questions, so we used a joint chat for communications, so that Q&A were shared with all hospitals. We also published a guideline on the website discussing main principles and showcasing examples displaying scenarios hospitals might face. The dialogue with the hospitals has been open and straightforward and they are not shy to come forward to us with problems they are facing in the process.

How were patients informed and involved?

We have chosen the ICHOM stroke standard set as our framework and PROMs are collected at 90 days and at one year. The intention is to collect PROMs as widely as possible digitally but if the patient is not able or does not have access to a smartphone or a computer, the hospitals can reach out to patient in a manner they choose, for example during visits or by phone call.

The patients are informed about PROM collection by special stroke nurses before they are discharged from the hospital. They will get a leaflet with them home including information on PROM collection (the leaflet is also available electronically at the website). The nurse asks for a preferred way to contact the patient; e-mail or SMS is promoted but also phone call is an option. The patient is, further, allowed to give contact details for a closed one if he does not have access to a smartphone or computer himself.

After contacting the patient at 90 days and one year, they have 14 days to answer and the hospitals have then additional 14 days to contact the patient (if he has not responded), and enter their results into the IT solution (if the patient has not responded digitally himself). We have agreed upon, that every patient is tried to be reached out to three times by the hospitals by either sending out reminders digitally or contacting the patient by phone.

How have patients been responding? What kind of feedback have they given?

Patients have now been contacted at 90 days and experiences are very positive. Even though not all patients remember that they have been told about the PROM collection at the hospital they are usually very pleased that the hospitals reach out to them and ask them about their wellbeing. Only very few patients have declined. The nurses have described the phone calls as lovely, warm situations. We are very proud to share that the response percentage at 90 days has been 95% so far.

The patient group we are dealing with in ischemic stroke is mostly elderly and often not digitally that capable. We have, therefore, as it varies by the hospital, been able to get only up to 25% of the responses digitally. Hence, there is plenty of non-scalable phone call work left to do for the hospitals. We are thankful for the stroke nurses and coordinators for taking such an active role and going the extra mile, for example answering patient calls after office hours and making sure all results are recorded properly. We are confident that we will also get high response rates at 1 year. Then, we are striving to get more of the patients to respond digitally.

What has been successful in getting patients involved?

Overall, we are very pleased how the PROM collection has started off so well. There are some key success factors behind the exceptionally high response rate. One important success factor is the active involvement of the hospitals and nurses and them really taking time and energy in explaining the patient why, what and how this is done. Especially, the contribution of the stroke nurses and new stroke coordinators must be emphasized. But, simultaneously, we need to understand that them making an extra effort and answering patient calls during evenings and weekends is no long-term solution.

Another success factor has been giving the patient options on how he prefers to be contacted: some patients prefer to be called and others prefer answering the questions by themselves using a smartphone or a computer. Even, if it is good to consider the patient’s preferences, we have to understand that calling all patients by phone is not possible since it is time consuming. In the digital platform, it has turned out to be beneficial to offer both e-mail and SMS as contacting options. If, for example, the patient wishes to give the contact information of his closed one instead of his own, he often does not know the e-mail address but only phone number of that person.

The open dialogue and straightforward relationship between EHIF and the hospitals could be named as a third success factor. Whenever any issues arouse, they were discussed on the spot. Getting answers fast and sharing information and experiences was made easy by a joint chat for the hospitals and EHIF.

What were the lessons learned?

Lesson 1: Digital platforms are not accessible by all patients which makes data collection scalability hard.

Our goal has been from the start to get PROMs collected digitally from the patients as widely as possible. We have noticed that the condition and patient group play a role in IT capabilities. Since stroke patients are often elderly and their condition might affect strongly their ability to function digital capabilities are not as high as hoped from the perspective of the data collector. Making phone calls and entering the data into the IT solution has required a lot of work from the hospitals. In the future, if PROMs are to be measured holistically, scalability has to be resolved since it does not only affect data collection but displaying and benchmarking, too. On the other hand, from a clinician’s perspective 25 % is a surprisingly good amount of digitally collected responses in this patient group.

Tip for others Get the insight on the patient group the PROMs are collected from. If patients are likely to prefer a phone call, come up with solutions to support the digital collection of data. One thing that helped us out to get more data collected through the digital platform was that patients were allowed to give contact details to a closed one owning a smartphone or a computer. Another helpful element was that we did have both e-mail and SMS as options to be contacted digitally. In this regard we want to highlight that it is vital to communicate that even if others are helping the patient to enter the PROMs digitally, the answers still should be given by the patient.

Lesson 2: Time, time, time – you easily underestimate how long every step and preparation takes.

As discussed in our first blog on how to get started with this kind of project, also, at this stage, you easily underestimate how much time you need for each step and the extra time needed when something does not work according to plan. For example, one setback was when we started collecting PROMs in July that the IT solution was not completely ready. So, we needed to find fast a substitute solution to get started in time.

Tip for others Everything takes much more time than expected: preparation work, adjustments, understanding the standard set, getting licenses and preparing IT solutions. So, be sure to plan enough time for each step. Be also prepared for some setbacks so that you can react fast and find alternative solutions.

Lesson 3: Discussion on ethics and privacy can get heated.

Ethic and privacy got us into some heated discussion regarding various issues, such as if we were allowed to contact patients after discharge at all. Since this is a groundbreaking pilot project and nothing similar has been done in Estonia before we had to clear many issues, for example if it is legal to take contact with the patients after such a long time and collect their contact information for PROM purposes. Further, we had to get also acceptance on how we were allowed to use the collected patient data and how to share it between EHIF, the hospitals and other parties such as IT suppliers. We had to consult the research ethics committee in Estonia several times on these issues which, naturally, took time but was very fruitful.

Tip for others Be sure to start legal reviews and discussions on ethics and privacy at an early stage, especially if collecting PROMs is something new in your country. Make sure that all planned processes and actions comply with local laws, regulations and ethical guidelines. For ethical verifications, consulting appropriate authorities is recommended.

Want to hear how this story continues?

In our next blog post on this ICHOM & Nordic Healthcare Group blog, we will discuss first PROM results of the pilot and benchmarking of the results. We will also hear how the hospitals’ developments projects are proceeding and how the bundled payment model has been working. Follow up on the blog.

Written by Milja Saarimaa, Communications and Marketing Manager at Nordic Healthcare Group (NHG) based on the interview of EHIF’s Project Manager Rõõt Palmiste and Chief Specialist Mariliis Põld. NHG is ICHOM’s certified implementation partner in the Nordic region and proud to assist EHIF in the project.

Estonian Health Insurance Fund is a single payor in Estonian health care system covering the costs of health services required by the person in case of illness. Our mission is to cover the costs of 1,2 million people for their health services, to help prevent and cure disease, finance the purchasing of medicinal products and medicinal technical aids, and provide the benefits for temporary incapacity for work and other benefits. 

Nordic Healthcare Group (NHG) is a Finnish based company founded in 2004, expanding in the Nordics and internationally. NHG is specialising in supporting quality services for social and healthcare. Our clients include hospital districts, municipalities, private service providers, pharmaceutical companies, private equity investors and healthcare technology companies. We employ more than 140 experienced professionals. In 2019, NHG became ICHOM’s (International Consortium for Health Outcomes Measurement) certified implementation partner in the Nordic region. 

Latest

  • CancerCare Manitoba’s implementation of Varian’s Noona platform significantly enhanced patient engagement and streamlined clinical workflows by empowering patients to self-register and access care remotely, particularly benefiting those in rural areas.

    Noona enhances patient engagement by giving ind...
  • We’ve had a long and valued partnership with NHG, who’ve helped healthcare organizations around the world move toward value-based care — from kicking off implementation to digging into data, building alternative payment models, and designing better care pathways.

    After working on more than 50 projects across d...
  • ICHOM Releases Set of Patient-Centered Outcome Measures for Major Injuries

    The International Consortium for Health Outcome...
  • We’re thrilled to share that “Outcomes That Matter to Patients: ICHOM as a Catalyst for Value-Based Care,” has been published in NEJM Catalyst!

    The article highlights how ICHOM is driving val...
  • Join the VBHC Academy at Swansea University and Advance Global Value-Based Healthcare

    The VBHC Academy at Swansea University drives t...

Our Policies

  • Legal Information
  • Privacy Policy
  • Terms of Service
  • Preference Centre
  • The ICHOM Brand
  • FAQs

Our Work

  • Sets of Patient-Centered Outcome Measures
  • ICHOM Conference
  • ICHOM Connect
  • Partner Program

Contact Us

399 Boylston St. 6th floor
Boston MA, 02116
United States of America
Contact us

Follow us on Social Media:

Follow us on Social Media:

TOP

CIMAS Health Outcomes Measurement Journey-Diabetes Mellitus.

26 June 2025
09:00 EDT | 14:00 BST | 15:00 CEST
Presented By: CIMAS

REGISTER NOW

Cimas health group started the journey to implement outcomes measurements for diabetic patients from a network of primary care clinics in 2023. The presentation will outline our journey, challenges, lessons learnt, and the results we have started seeing so far. Key learning is that outcome measurement involves continuous process improvements.

Please see the expert speakers below:

Dr Travolta Mushayamano Mr Foster Akaketwa
Head of Clinical Services,
Cimas Health Group (Pvt Ltd), Zimbabwe
Chief Information Officer,
Cimas Health Group (Pvt Ltd), Zimbabwe

VBHC Early Adopter in an Agile Ecosystem

22 May 2025
09:00 EDT | 14:00 BST | 15:00 CEST
Presented By: Saudi German Hospital
ICHOM Set Studied:Low Back Pain, Diabetes

REGISTER NOW

Join us for a FREE webinar showcasing how Saudi German Health (SGH) is transforming care delivery through the practical application of Value-Based Healthcare (VBHC). Hear directly from the leaders driving this change, as they share real-world insights from the frontlines of implementation.

What to Expect:

  • A deep dive into SGH’s VBHC framework, strategic vision, and integration across operations
  • A compelling case study on low back pain — from pathway design to measurable outcomes
  • Honest reflections on enablers and challenges in shifting toward VBHC
  • Insight into patient perceptions, informed by PROMs and experience data
  • Key lessons learned and actionable takeaways for healthcare providers worldwide
  • Whether you’re exploring how to start your VBHC journey or seeking inspiration to scale, this session offers valuable perspectives and practical tools.

Please see the expert speakers below:

Dr. Mostafa Ghalwash Dr. Mohammed Hussein
Chief Quality Officer,
Saudi German Health
Group VBHC Director, Value-Based Healthcare,
Saudi German Health
Dr. Safwat Abouhashem
Professor of Neurosurgery,
Saudi German Health

Our April Webinar is hosted by Tawuniya, Saudi Arabia’s largest and leading private insurer pioneering Value-Based Health Care (VBHC).

24 April 2025
09:00 EDT | 14:00 BST | 15:00 CEST | 17.00 Riyadh time
Presented By: Tawuniya

As healthcare systems shift from fee-for-service to value-based models, payers face the challenge of integrating VBHC principles to achieve better patient outcomes and cost-effective care. Discover how trusted partnerships with providers and mutual risk-sharing agreements can deliver higher quality care while driving value-based reimbursement.

What You Will Learn:

  • Getting Started: Practical steps to begin the VBHC journey as an insurer
  • Structuring VBHC Contracts and developing trusted payer and provider partnerships
  • Learn from real-world pilots currently in motion howVBHV payment models work in practice
  • Population Health Management & VBHC
  • Challenges, successes and Lessons Learned

Don’t miss this opportunity to learn from industry leaders and gain practical insights into transforming healthcare financing with VBHC.
 
REGISTER NOW

 

Dr Othman Al-Kassabi Dr Mohammad Al-Saeed
CEO of Tawuniya CEO of Health Sector Office

 

Dr Hadi Al-Enazy, Dr Mohamed Kamal,
Senior Executive Director of Quality, Medical Analytics Director
Governance and Transformation

 
REGISTER NOW

Seven Years of VBHC in Brazil: Lessons & Future Perspectives

27 March 2025
09:00 EST | 14:00 GMT | 15:00 CET | 11.00 BRASILIA
Presented By: Hospital Moinhos de Vento

Join our Knowledge Partner Hospital Moinhos de Vento (HMV), the pioneer in using the ICHOM framework to elevate patient outcomes in Brazil. Over the past seven years, HMV has implemented PROMs across nine diverse health conditions—from stroke and heart failure to cancers, orthopedic surgeries, neonatal care, and even COVID-19. Experts will share key insights on how these efforts have improved care quality, redesigned care pathways, and addressed challenges along the way.

In this webinar, you will learn:

  • How strategic clinical leadership and data-driven insights led to measurable improvements in care quality and patient experience.
  • How a network of hospitals leveraged benchmarking and shared best practices to drive organisational development.
  • Practical strategies for adopting VBHC even with limited technological resources.
  • Understand the challenges faced—such as questionnaire burdens, the need for customized digital solutions, and integration of clinical data—and the innovative solutions HMV implemented

REGISTER NOW

 


 

Speakers

Mohammed Parrini,
Chief Executive Officer at Hospital Moinhos de Vento

Carisi Polanczyk,
Head of the Cardiology Service at Hospital Moinhos de Vento

Luiz Antonio Nasi
Chief Medical Officer at Hospital Moinhos de Vento

Arthur Pille
Attending Neurologist at Hospital Moinhos de Vento

Sheila Martins
Head of Neurology at Hospital Moinhos de Vento

REGISTER NOW

Speakers

Zofia Das-Gupta (Moderator)
Senior Director, Outcomes Implementation & Accreditation
ICHOM

Sumalee Samakkanonthakan, RN, M.N.S. (Adult Nursing)
Manager of Center of Excellence Heart (CoE Heart)
Bangkok Hospital Pattaya

Transform your approach to cardiac surgery care by learning:

  • The Power of Collaborative Networks: How to develop patient-centered protocols for cardiac surgery in collaboration with local government hospitals, and how service design and strategic partnerships with local government hospitals can expand access to vital cardiac surgery services.
  • The Telemedicine & Digital Health Advantage: How to harness these tools to optimize patient outcomes, reduce costs, and create stronger, more connected hospital-patient relationships.
  • The ERAS Implementation Blueprint: A detailed, step-by-step guide to implementing an interdisciplinary, patient-centered Enhanced Recovery After Cardiac Surgery program, putting patient needs first.
  • Data-Driven Outcome Improvement: How to utilize the ERAS protocol to drive measurable improvements in patient outcomes.

Highlig­hts:

  • VBC & Patient-Centricity: Service design lessons learned integrating Value-Based Care for a comprehensive patient experience.
  • ERAS Protocol Results: Model and patient outcomes using the ERAS protocol.
  • Ecosystem Collaboration: Resource utilization and collaboration for a thriving Thailand healthcare ecosystem.

REGISTER NOW